File № 001

Crooked Run

Labels people keep after the beer is gone.

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Client

Crooked Run Fermentation

Discipline

Branding / Packaging / Print

Year

2024

Status

Archived — proudly

A craft brewery makes hundreds of beers a year. Each one needs a face, and none of them can be boring — the shelf is a knife fight. This is an ongoing label system for Crooked Run Fermentation: one structural grid underneath, infinite personality on top.

Neon Sea, Alora, Gryphon, Rose Empress — every release gets its own illustrated world, held together by typography and format so the brand reads across a cooler door at ten paces.

Crooked Run — Neon Sea — label art — Fig. 01 Neon Sea — label art

Crooked Run — Alora — label art — Fig. 02 Alora — label art

Crooked Run — Gryphon — label art — Fig. 03 Gryphon — label art

Crooked Run — Rose Empress — label art — Fig. 04 Rose Empress — label art

Crooked Run — Cans in the wild — Fig. 05 Cans in the wild

Crooked Run — Packaging detail — Fig. 06 Packaging detail

Crooked Run — Label system — Fig. 08 Label system

Crooked Run — Print collateral — Fig. 10 Print collateral

Crooked Run — Release series — Fig. 11 Release series