File № 002

J&J Pizza

A brand with extra sauce, no clip-art chefs.

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J&J Pizza — hero image
Client
J&J Pizza
Discipline
Branding / Packaging
Year
2023
Status
Archived — proudly

A neighborhood pizza joint with real personality deserves better than clip-art chefs kissing their fingers. Full identity for J&J Pizza: logo, boxes, menus, posters, stickers, the works.

The system is loud, greasy-in-a-good-way, and built to survive being printed on cardboard by the cheapest vendor in town — which is exactly the brief for pizza.

J&J Pizza — Pizza box
Fig. 01 Pizza box
J&J Pizza — Menu design
Fig. 02 Menu design
J&J Pizza — Poster — detail
Fig. 03 Poster — detail
J&J Pizza — Trifold menu
Fig. 04 Trifold menu
J&J Pizza — Sticker sheet
Fig. 05 Sticker sheet
J&J Pizza — Buffalo — campaign art
Fig. 06 Buffalo — campaign art
J&J Pizza — Enamel pin
Fig. 07 Enamel pin
J&J Pizza — Identity system
Fig. 08 Identity system