File № 006
Lexigrams
How few lines does an idea need?
Scroll to open the file ↓
How few lines does an idea need?
Scroll to open the file ↓
A lexigram is a symbol that stands in for a word. Here they stand in for the brands, characters, and pop-culture ideas rattling around my head — the whole thing started as a bet with myself: how few lines does an idea actually need?
Every mark is built on a strict 20×20 grid — center lines on both axes, a 2-unit margin all around — drawn from the simplest possible shapes and compounded only when forced to. The entire collection lives on just twelve muted colors, tuned so any symbol reads on any background. Discipline as a design system.
No thanks. I kicked the habit and so should you.
OFF THE GRID, ON PURPOSE · read the study ↗