WitconBranding, Environment, Web Design
Intellectual Law at its Finest
Banner & Witcoff is the nation’s largest intellectual property law firm. Every year, B&W hosts an annual IP conference, attended by lawyers from around the country. The original name for the conference was the Banner & Witcoff Intellectual Property Corporate Seminar. Quite the mouthful. As the conference grew in prominence, so too did the brand need to evolve to showcase the type and tone of the event.
IP law is notorious for being on incredibly complex. The target audience for a conference about precise, detailed intellectual ideas needs to portray the sophisticated nature of the topic.