A Mark for Everyone
A brand is not just a logo. It’s a collection of ideas held by audiences about a product, group, or entity. Visual branding, including a logo, is only one part of a larger idea that makes up a brand.
That being said, sometimes I’m asked to solely focus on a logo either because the parent visual brand is in good shape (needing only a refreshed mark) or for other business reasons. Here are some examples of logos I’ve recently created for clients and for fun.